ANJALI LEE
ART DIRECTION & DESIGN
visual identities
BRANDing
Introduced the acronym "HoMA" to the Honolulu Museum of Art branding (2020) as the Design Director from 2017-2025. An updated brand color palette and a new site followed. The logotype is now the museum's primary logo.
MEMBERSHIP PROGRAM
The museum's membership program was reimagined in 2024 for the first time in over a decade.
EXHIBITION DESIGN
EXHIBITIONS & PROGRAMS
30 AMERICANS is a traveling exhibition of works by important African American artists of the last thirty years. Presented at the Honolulu Museum of Art with a unique identity across two galleries.
PUBLICATION DESIGN
BEAUTY
PRODUCT LAUNCHES
Photography and video art direction and designs for beauty campaigns. Kendo Brands (Marc Jacobs Beauty, Ole Henrikson) and Sephora Exclusives (KVD, FormulaX).
PACKAGING
RETAIL
Holiday designs for Bloomingdale's.
shopper
Bags for HoMA museum shop.