A clean, sans-serif logo of four stacked letters represents "HoMA," the locally used acronym for the Honolulu Museum of Art. The need for a device-friendly primary logo was identified with a new website launch in 2020—but a logo that could seamlessly integrate into a recent rebrand/rename from 2011 was required ("Honolulu Academy of Arts" since 1927) .

Legible at varying screen sizes, the logo suggests boldness, clarity, and unity for an institution with multiple properties, venues, and offerings.